Background

The well-spiced Aquavit O.P. Anderson is an excellent cocktail spirit. But for a long time, this had been a well-kept secret that only a few enthusiasts knew of. So we wanted to bring this to the bartenders of Sweden, and through them reach the public.

Solution

We developed “The Original Swedish Aquavit Cocktail Book” – a recipe book for bartenders and cocktail enthusiasts. The recipes were created by some of the best and most well-renowned bartenders in the Nordic countries – people followed on social media by our target audience. The content, styling and design of the book highlight the history and tradition of the brand, but also flirted with new target audiences and new potential ways and occasions to enjoy Aquavit.