Background

Our brief was to communicate the experience of traveling with the new Qatar Airways connection between Gothenburg and Doha. One of the world’s most prestigious airlines with a travel experience of the very highest caliber was now available on the Swedish west coast. 

Solution

So, for three days, we opened “Göteborg–Doha” – a fine dining restaurant in Gothenburg. But instead of serving classic restaurant food, we offered the same food and wines served on their flights. Airline food has a well-established bad reputation, but by serving a Qatar Airways menu, we could clearly show that this new connection is a travel experience above others.